Gabriel_175th Anniversary_Web_Spreads - Flipbook - Page 95
THE VISIONARIES
If directions create alignment, collaboration creates external momentum.
The team describes many ways customers enter the process: cobranding, specific developments for specific uses, and what they call
real collaboration - when a Gabriel fabric is born with a chair.
But the deeper point is relational. They see customers as partners with
their own pressures and realities. Manufacturers need repeatability.
Architects need narrative and future scenarios. Designers need aesthetic precision. Sustainability managers need documentation that
survives scrutiny. The Visionaries sit in the middle and try to think holistically - not jumping straight to what will sell, but to what will be good,
and therefore worth selling.
That is where the chapter’s title becomes literal. Design that moves
is design that can travel: from the studio into the sales conversation,
from the customer meeting into internal decisions, from a piece of
fabric with no shape into a space where people feel at ease. It is
movement built on deep expertise - and on the quiet confidence that
comes from doing the work together.
On every level, as they say.
By dialoguing, you start thinking. And by thinking together, you start
making things that can move.
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